Work
Six builds, by the problem they solved.
Each one started with a sale that was hard to make: a technical product, a long cycle, a buying committee.
Case studies
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Strategy · Systems
An intent-led lead-to-opportunity system
Scoring, routing and closed-loop reporting that gave sales a ranked queue and marketing a sourced-pipeline number. HubSpotSalesforceZoomInfo Read the case study -
Systems
A lead scoring model built on fit and behavior
Fit and engagement scored separately, with an MQL handoff sales agreed to. HubSpotSalesforceZoomInfo Read the case study -
Strategy
Coverage matched to sales capacity
A tiered coverage plan built from seller hours, not a lead target. SalesforceHubSpot Read the case study -
Strategy
An account universe built from federal data
A ranked, tiered market built from public EPA and FMCSA filings. EPA and FMCSA dataZoomInfoHubSpot Read the case study -
Systems
An agentic copilot for inside sales
A Copilot Studio agent that researched health systems and drafted outreach, with a rep reviewing every message. Copilot StudioSalesforce Read the case study
Consulting
Independent work, sized for small teams.
HubSpot and local search for small businesses, since 2021.
Open to senior and manager-level roles
Want the walk-through?
I can take you through how each build works, from the data model to the pipeline reporting.