Capabilities
Demand generation, revenue systems and the creative that feeds them.
In B2B marketing and sales since 2019. Most recently I owned demand generation and marketing operations for a global industrial IoT company; before that I carried an enterprise quota at NRC Health and sourced more than $4.5M in qualified pipeline. This is the short version of what I do and where it has worked.
Trade shows and events, US and international
6565
Contacts enriched through ZoomInfo
~90k~90k
Years of professional design
77
What I do
Six capabilities, one demand engine.
Each one is something I have built and run myself, not managed through a vendor.
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GTM strategy
Coverage matched to capacityICP and account tiers, TAM and account prioritization, vertical messaging, offer design, and a demand plan sized to sales capacity instead of a lead target.
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Demand generation
Events as a channelLinkedIn Message and Conversation Ads, email nurture, gated content, landing pages, trade shows and dimensional mail, each tagged so a response reaches the scoring model as a signal.
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Revenue systems
The lead-to-opportunity systemHubSpot Marketing Hub Enterprise and Salesforce synced both ways: object and property architecture, lifecycle and lead status, scoring, routing, Sales Engagement and a Lightning work surface for BDRs.
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Data and reporting
The account universeZoomInfo enrichment and intent, SIC and NAICS mapping, deduplication, account tiering, and closed-loop reporting on sourced pipeline, cost per opportunity and ROI.
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Practical AI
The inside sales copilotA Microsoft Copilot Studio research agent built for inside sales, Claude for account research and CRM summaries, and hands-on evaluations of HubSpot Breeze, ZoomInfo Copilot, Einstein and Agentforce.
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Design
Creative workSeven years of professional design: campaign creative, trade show booths and collateral, landing pages and brand systems, including the one this site runs on.
Where it has worked
Five builds, with the result each one produced.
Industrial IoT and health systems: a technical product, a long cycle and a buying committee.
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Strategy · Systems
An intent-led lead-to-opportunity system
Scoring, routing and closed-loop reporting that gave sales a ranked queue and marketing a sourced-pipeline number. HubSpotSalesforceZoomInfo Read the case study -
Systems
A lead scoring model built on fit and behavior
Fit and engagement scored separately, with an MQL handoff sales agreed to. HubSpotSalesforceZoomInfo Read the case study -
Strategy
Coverage matched to sales capacity
A tiered coverage plan built from seller hours, not a lead target. SalesforceHubSpot Read the case study -
Strategy
An account universe built from federal data
A ranked, tiered market built from public EPA and FMCSA filings. EPA and FMCSA dataZoomInfoHubSpot Read the case study -
Systems
An agentic copilot for inside sales
A Copilot Studio agent that researched health systems and drafted outreach, with a rep reviewing every message. Copilot StudioSalesforce Read the case study
Stack
The platforms behind the work.
Built and administered in production: HubSpot, Salesforce, ZoomInfo, Sales Navigator and a Copilot Studio agent. The last row was evaluated, not deployed.
CRM and automation
- HubSpot Marketing Hub Enterprise
- Salesforce
- Sales Engagement
- Lightning apps
- Einstein Activity Capture
Data and intent
- ZoomInfo
- ZoomInfo GTM Studio
- HubSpot intent
- SIC and NAICS mapping
Sales engagement
- LinkedIn Sales Navigator
- Work Queue
- Sales Dialer
- Popl
AI
- Microsoft Copilot Studio
- Claude Enterprise
- Claude Projects and Skills
Design and web
- Adobe Creative Cloud
- Affinity
- WordPress
- HubSpot CMS
Evaluated, not deployed
- HubSpot Breeze
- ZoomInfo Copilot
- Einstein AI features
- Agentforce
Open to senior and manager-level roles
Need the demand engine built, or someone to run it?
Demand generation, marketing operations and RevOps roles in complex B2B, remote or hybrid from Omaha. I also take on a small number of scoped builds.