---
title: About | Josh Weidenfeller
description: How Josh Weidenfeller went from carrying a quota to building demand generation and revenue systems for complex B2B sales, and the role he wants next.
image: https://www.joshweidenfeller.com/hubfs/site-art/v3/og/og-about.png
---

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[Josh Weidenfeller](https://www.joshweidenfeller.com/)

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About

# Josh Weidenfeller

Complex B2B Demand Generation — Strategy · Systems · Design

Omaha, NE, and open to remote or hybrid.

[Download résumé](https://www.joshweidenfeller.com/hubfs/resume/Josh-Weidenfeller-Resume.pdf) [Start a conversation](https://www.joshweidenfeller.com/contact)

![Josh Weidenfeller](https://www.joshweidenfeller.com/hs-fs/hubfs/site-art/v3/josh-weidenfeller-headshot-portrait.jpeg?width=900&height=1125&name=josh-weidenfeller-headshot-portrait.jpeg)

## What I do

I build demand generation for companies whose products are hard to sell: complex, RFP-driven, long sales cycles and buying committees. The work covers GTM strategy, revenue systems and pipeline reporting.

Most recently I took ownership of demand generation and marketing operations at a global industrial IoT company as the marketing organization consolidated, and I built and ran the RevOps layer under both. I implemented HubSpot Enterprise, connected it to Salesforce in both directions, designed the scoring model, routing logic and sales handoff, built the campaign landing pages, and managed two BDRs on a Salesforce-native work surface I built instead of bought.

The data work is where it gets specific. A Python pipeline, written with Claude, joined two federal datasets into a ranked account universe, with a tank-count model that reports its own error. Lean revenue teams in complex B2B markets rarely have anyone dedicated to that layer. That is the layer I build.

I use AI where it gives a revenue team time back. At NRC Health I built a Microsoft Copilot Studio agent that researched accounts and drafted outreach for the inside sales team. Since then I have applied Claude Enterprise, Projects and Skills to account research, enrichment, CRM summaries, content development and marketing-operations workflows, and evaluated HubSpot Breeze, ZoomInfo Copilot, Einstein and Agentforce for revenue-team use cases.

I also run HubSpot consulting for small businesses on the side.

The story

## How I got here.

**The mowing company.** I started JW Mowing in middle school and ran it through high school. The earnings bought my first truck and the equipment to keep going, and I built decks on the side. It was the first time I learned that finding the customer is half the job and doing the work well is the other half.

**The band and the radio show.** At Nebraska I played in The Larks and designed our posters and show graphics. I hosted Oldies with Josh on college radio. Both taught me to make something people would actually show up for, on a deadline, with no budget.

**The agency.** My capstone at UNL was Studio Six, the university’s student-run agency, where I was Account Executive on campaign strategy for the Brain Injury Association of Nebraska.

**The quota.** At NRC Health I developed enterprise accounts in health systems: more than $4.5M in qualified pipeline, and the first executive meeting on the year’s largest new-business deal. Carrying a number is why the marketing I build is designed for the people who have to close it.

**The system.** At a global industrial IoT company I took ownership of the layer between marketing and sales: demand generation, marketing operations, HubSpot and Salesforce, and two BDRs. I built the system the case studies describe, one stage at a time, and reviewed it with the CRO in pipeline and dollars. That is the work I want more of, at a bigger scale.

How I work

## Start with the sales model, then build the system.

1. ### Start with the sales reality
   
   Deal size, cycle length, seller capacity and the buying committee decide what marketing should build. I carried a quota before I moved into marketing, so I write the MQL definition and the handoff with the sales team rather than for it.
2. ### Build the system before scaling channels
   
   Data, scoring, routing and reporting come first. Campaigns launched on top of gaps in those four produce activity that cannot be worked or measured.
3. ### Match coverage to capacity
   
   A team can properly work a fixed number of accounts, so the demand plan starts from the hours available and the account tiers rather than from a lead target.
4. ### Report in pipeline and dollars
   
   Marketing-sourced and marketing-influenced pipeline, cost per opportunity and ROI, reviewed with sales leadership on a fixed cadence. Lead counts appear in the report as an input, never as the result.

## Experience

Sales first, then marketing. The systems I design are the ones I wanted when I was the person working the leads.

1. April 2026–September 2026
   
   ### Demand Generation Manager
   
   Anova, a global industrial IoT company
   
   Took ownership of demand generation and marketing operations as the marketing organization consolidated, and built the RevOps layer under both. Reported to the CRO. Led two BDRs and mentored a copywriter.
2. September 2025–March 2026
   
   ### Marketing Coordinator
   
   Anova, a global industrial IoT company
   
   Absorbed responsibilities across marketing leadership, business development, Salesforce development, campaign execution, sales enablement, BDR operations, creative and web.
3. 2021–Present
   
   ### Independent HubSpot & Digital Marketing Consultant
   
   Omaha, NE
   
   HubSpot support for small-business clients: CRM cleanup, segmentation, lead routing, forms, automation, reporting and user training, plus Google Business Profile management.
4. May 2023–September 2025
   
   ### Account Development Manager
   
   NRC Health, Lincoln, NE
   
   More than $4.5M in qualified pipeline. Executive outreach, RFP support and account research into health systems, and a Microsoft Copilot Studio agent the inside sales team used for research and first drafts.
5. October 2020–January 2021
   
   ### Marketing & Sales Intern
   
   Sandhills Global, Lincoln, NE
6. June 2019–May 2020
   
   ### Marketing Intern
   
   Cquence Health Group, Omaha, NE
7. Middle school–high school
   
   ### Owner/Operator
   
   JW Mowing
   
   Ran my own mowing company: bought the truck and the equipment with what it earned, and did the selling, the pricing and the routes myself.

## Education

**University of Nebraska–Lincoln**  
Bachelor of Journalism, Advertising & Public Relations; minor in Communications.

**Studio Six**  
Capstone Account Executive at the university’s student-run agency, on campaign strategy for the Brain Injury Association of Nebraska.

## Stack

Built and administered in production: HubSpot, Salesforce, Salesloft, ZoomInfo, Sales Navigator, Popl and a Copilot Studio agent. Evaluated, not deployed: HubSpot Breeze, ZoomInfo Copilot, Einstein AI features and Agentforce.

### CRM and marketing automation

- HubSpot Marketing Hub Enterprise
- HubSpot CMS
- Salesforce
- Sales Engagement
- Work Queue
- Sales Dialer
- Einstein Activity Capture

### Data and intent

- ZoomInfo enrichment and intent
- ZoomInfo GTM Studio
- LinkedIn Sales Navigator
- Apollo.io
- EPA and FMCSA data
- SIC and NAICS mapping

### Sales engagement and reporting

- Salesloft
- Gong
- Popl
- Tableau
- HubSpot and Salesforce reporting

### AI

- Microsoft Copilot Studio
- Claude Enterprise
- Claude Projects and Skills
- ChatGPT
- Microsoft Copilot
- Perplexity

### Evaluated, not deployed

- HubSpot Breeze
- ZoomInfo Copilot
- Einstein AI features
- Agentforce

### Design and web

- Adobe Creative Cloud
- Affinity
- Canva
- Blender
- WordPress
- Flywheel
- Elementor Pro

### Media and operations

- Audio and video production
- podcasting
- live broadcasting
- Microsoft 365
- Google Business Profile

What's next

## A demand generation or RevOps role, or a build.

Senior and manager-level roles in demand generation, GTM, marketing operations or RevOps, at a B2B company with a technical product, a defined ICP and a long, considered sale: HaaS, SaaS, technology, health systems. Omaha; remote or hybrid.

Alongside that, a small number of builds as a consultant: HubSpot and Salesforce architecture, scoring and routing, or a fractional demand generation engagement with a defined scope and an end date.

Open to senior and manager-level roles

## Need the demand engine built, or someone to run it?

Demand generation, marketing operations and RevOps roles in complex B2B, remote or hybrid from Omaha. I also take on a small number of scoped builds.

[Start a conversation](https://www.joshweidenfeller.com/contact) [Download résumé](https://www.joshweidenfeller.com/hubfs/resume/Josh-Weidenfeller-Resume.pdf)

Josh Weidenfeller

Complex B2B Demand Generation — Strategy · Systems · Design

Omaha, NE · Remote or hybrid

- [josh@joshweidenfeller.com](mailto:josh@joshweidenfeller.com)
- [LinkedIn](https://www.linkedin.com/in/joshweidenfeller)
- [Résumé (PDF)](https://www.joshweidenfeller.com/hubfs/resume/Josh-Weidenfeller-Resume.pdf)
- [Capabilities](https://www.joshweidenfeller.com/capabilities)
- [Privacy](https://www.joshweidenfeller.com/privacy)

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