--- title: Creative | Josh Weidenfeller description: "Photography, design and copywriting by Josh Weidenfeller: Nebraska on a Canon DSLR, campaign design for industrial IoT and a trade press piece." image: https://www.joshweidenfeller.com/hubfs/site-art/v3/og/og-creative-v2.png --- [Skip to content](https://www.joshweidenfeller.com/creative#main) [Josh Weidenfeller](https://www.joshweidenfeller.com/) Menu - [Work](https://www.joshweidenfeller.com/work) - [The System](https://www.joshweidenfeller.com/system) - [Creative](https://www.joshweidenfeller.com/creative) - [Blog](https://www.joshweidenfeller.com/insights) - [About](https://www.joshweidenfeller.com/about) - [Contact](https://www.joshweidenfeller.com/contact) - [Résumé (PDF)](https://www.joshweidenfeller.com/hubfs/resume/Josh-Weidenfeller-Resume.pdf) [Start a conversation](https://www.joshweidenfeller.com/contact) Creative # Photography, design and copywriting. Nebraska on a Canon DSLR, campaign design for an industrial IoT company, and a trade press piece written and laid out end to end. ConceptLayoutFinal artwork Photography ## Nebraska, in six frames. Personal work on a Canon DSLR: big sky, low winter light and long exposures. - ![Nebraska State Capitol at the end of a pedestrian mall in Lincoln on a winter afternoon](https://www.joshweidenfeller.com/hs-fs/hubfs/photography/nebraska-capitol-from-the-mall.jpg?width=1200&height=800&name=nebraska-capitol-from-the-mall.jpg) Capitol from the mallLincoln, winter afternoon. - ![Gravel county road climbing a low rise beside a wooden fence line under an overcast sky](https://www.joshweidenfeller.com/hs-fs/hubfs/photography/county-road-fence-line.jpg?width=1200&height=799&name=county-road-fence-line.jpg) County roadFence line to the horizon. - ![Pond edged by a row of cedars under a pale winter sky](https://www.joshweidenfeller.com/hs-fs/hubfs/photography/winter-pond-cedars.jpg?width=1200&height=799&name=winter-pond-cedars.jpg) Winter pondCedars in flat light. - ![Abstract metal sculpture on a campus lawn in low winter sun](https://www.joshweidenfeller.com/hs-fs/hubfs/photography/sculpture-winter-sun.jpg?width=1200&height=799&name=sculpture-winter-sun.jpg) Sculpture, low sunLate light on a campus sculpture. - ![Large evergreen covered in holiday lights at night, with light-wrapped trees around it](https://www.joshweidenfeller.com/hs-fs/hubfs/photography/holiday-lights-tree.jpg?width=1200&height=800&name=holiday-lights-tree.jpg) Holiday lightsLong exposure after dark. - ![Nebraska State Capitol tower lit at night](https://www.joshweidenfeller.com/hs-fs/hubfs/photography/nebraska-capitol-tower-night.jpg?width=1200&height=1802&name=nebraska-capitol-tower-night.jpg) Capitol towerThe same building, after dark. Campaign design ## Three pieces from the Anova campaigns. Designed and written in-house in 2025 and 2026, for fuel distributors, petroleum marketers and a product launch. Select a piece to see it larger. - ![Yellow Anova social graphic with a fuel nozzle and a fuel drop. Headline: Know when they're low. Prevent runouts and increase drop size.](https://www.joshweidenfeller.com/hs-fs/hubfs/portfolio/anova-know-when-theyre-low.jpg?width=800&height=800&name=anova-know-when-theyre-low.jpg) Social Know when they're low Runout prevention and drop size, written for fuel distributors. - ![Green Anova event graphic with red dice and poker chips. Headline: Don't gamble with your fuel and lubricant operations. WPMA Expo, Booth 337, MGM Grand, Las Vegas.](https://www.joshweidenfeller.com/hs-fs/hubfs/portfolio/anova-wpma-dont-gamble.jpg?width=800&height=1000&name=anova-wpma-dont-gamble.jpg) Trade show Don't gamble with your operations Booth promotion for the WPMA Expo in Las Vegas, written for petroleum marketers. - ![Dark Anova launch graphic with a hand holding a phone running the mobile app. Headline: Radar level sensing for fuels and lubricants, now in Anova Go.](https://www.joshweidenfeller.com/hs-fs/hubfs/portfolio/anova/radar-level-sensing.jpg?width=800&height=800&name=radar-level-sensing.jpg) Product launch Radar level sensing Launch graphic for radar level sensing in the mobile app. [The events program behind this work](https://www.joshweidenfeller.com/work/lead-to-opportunity-system#events) ← → Close LP Gas Magazine · November 2025Tank Solutions ### Anova sets the new standard Anova is setting a new benchmark in industrial remote monitoring through its next-generation tank telemetry, advanced analytics and fully integrated platform solutions. Trusted by operations teams across the industrial gas and chemical sectors, Anova is recognized not merely as a vendor, but as a strategic partner embedded within customer operations. Anova’s collaborative approach ensures solutions are co-designed to align with specific business goals, transforming monitoring from a passive function into a proactive, strategic advantage. Customers benefit from robust reporting and actionable insights that streamline inventory management, prevent downtime and support data-driven decision-making. Copy and layout by Josh Weidenfeller. Excerpt; contact details omitted. Trade press ## Written, laid out and placed. A vendor showcase for a trade magazine: my copy, my layout, placed in the November 2025 issue. Excerpted here in the site’s type; the full text is on the blog. [Read the full piece](https://www.joshweidenfeller.com/insights/anova-sets-the-new-standard) Writing ## Four articles on the blog. The newest is on demand generation for complex B2B sales. The three from 2024 were written while I was at NRC Health and edited in 2026 so every statistic carries a dated, linked source. - [The problem with “more leads”](https://www.joshweidenfeller.com/insights/the-problem-with-more-leads). Why complex B2B sales need prioritization before more lead volume. - [AI in Healthcare: Balancing Trust and Promise](https://www.joshweidenfeller.com/insights/ai-in-healthcare). Where AI helps patients and providers, and what costs trust. - [Billing Experience: The Last Stop to a Positive Patient Encounter](https://www.joshweidenfeller.com/insights/billing-experience). Why billing is part of the care experience. - [The Funnel Wars](https://www.joshweidenfeller.com/insights/the-funnel-wars). What health systems can learn from retail health and big tech. Brand system ## This site runs on the same system. Bricolage Grotesque for headings and Instrument Sans for text, on a fixed scale. Sage, bone, ink and moss as fields, with copper kept for the signal: the terminus dot, the numbers and the results. Every diagram is one line drawing that draws itself in and ends at the same copper point, and every page, case study and share image is built from the same parts. Open to senior and manager-level roles ## Need the demand engine built, or someone to run it? Demand generation, marketing operations and RevOps roles in complex B2B, remote or hybrid from Omaha. I also take on a small number of scoped builds. [Start a conversation](https://www.joshweidenfeller.com/contact) [Download résumé](https://www.joshweidenfeller.com/hubfs/resume/Josh-Weidenfeller-Resume.pdf) Josh Weidenfeller Complex B2B Demand Generation — Strategy · Systems · Design Omaha, NE · Remote or hybrid - [josh@joshweidenfeller.com](mailto:josh@joshweidenfeller.com) - [LinkedIn](https://www.linkedin.com/in/joshweidenfeller) - [Résumé (PDF)](https://www.joshweidenfeller.com/hubfs/resume/Josh-Weidenfeller-Resume.pdf) - [Capabilities](https://www.joshweidenfeller.com/capabilities) - [Privacy](https://www.joshweidenfeller.com/privacy)