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    <title>Blog</title>
    <link>https://www.joshweidenfeller.com/insights</link>
    <description>Published writing by Josh Weidenfeller on healthcare marketing, the patient billing experience, where AI actually helps, and industrial trade press.</description>
    <language>en-us</language>
    <pubDate>Wed, 23 Sep 2026 07:42:55 GMT</pubDate>
    <dc:date>2026-09-23T07:42:55Z</dc:date>
    <dc:language>en-us</dc:language>
    <item>
      <title>The problem with “more leads” | Josh Weidenfeller</title>
      <link>https://www.joshweidenfeller.com/insights/the-problem-with-more-leads</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.joshweidenfeller.com/insights/the-problem-with-more-leads" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.joshweidenfeller.com/hubfs/site-art/v3/og/og-blog-more-leads.png" alt="The problem with “more leads”, by Josh Weidenfeller" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Most B2B companies do not have a lead-volume problem. They have a prioritization problem.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.joshweidenfeller.com/insights/the-problem-with-more-leads" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.joshweidenfeller.com/hubfs/site-art/v3/og/og-blog-more-leads.png" alt="The problem with “more leads”, by Josh Weidenfeller" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Most B2B companies do not have a lead-volume problem. They have a prioritization problem.&lt;/p&gt;  
&lt;img src="https://track-na2.hubspot.com/__ptq.gif?a=247394059&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.joshweidenfeller.com%2Finsights%2Fthe-problem-with-more-leads&amp;amp;bu=https%253A%252F%252Fwww.joshweidenfeller.com%252Finsights&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Wed, 23 Sep 2026 07:42:55 GMT</pubDate>
      <guid>https://www.joshweidenfeller.com/insights/the-problem-with-more-leads</guid>
      <dc:date>2026-09-23T07:42:55Z</dc:date>
      <dc:creator>Josh Weidenfeller</dc:creator>
    </item>
    <item>
      <title>AI in Healthcare: Balancing Trust and Promise</title>
      <link>https://www.joshweidenfeller.com/insights/ai-in-healthcare</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.joshweidenfeller.com/insights/ai-in-healthcare" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.joshweidenfeller.com/hubfs/site-art/v3/og/card-ai-in-healthcare-wide.jpg" alt="AI in Healthcare: Balancing Trust and Promise, an article by Josh Weidenfeller" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.joshweidenfeller.com/insights/ai-in-healthcare" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.joshweidenfeller.com/hubfs/site-art/v3/og/card-ai-in-healthcare-wide.jpg" alt="AI in Healthcare: Balancing Trust and Promise, an article by Josh Weidenfeller" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;  
&lt;img src="https://track-na2.hubspot.com/__ptq.gif?a=247394059&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.joshweidenfeller.com%2Finsights%2Fai-in-healthcare&amp;amp;bu=https%253A%252F%252Fwww.joshweidenfeller.com%252Finsights&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Thu, 17 Sep 2026 22:43:45 GMT</pubDate>
      <guid>https://www.joshweidenfeller.com/insights/ai-in-healthcare</guid>
      <dc:date>2026-09-17T22:43:45Z</dc:date>
      <dc:creator>Josh Weidenfeller</dc:creator>
    </item>
    <item>
      <title>Billing Experience: The Last Stop to a Positive Patient Encounter</title>
      <link>https://www.joshweidenfeller.com/insights/billing-experience</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.joshweidenfeller.com/insights/billing-experience" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.joshweidenfeller.com/hubfs/site-art/v3/og/card-billing-experience-wide.jpg" alt="Billing Experience: The Last Stop to a Positive Patient Encounter, an article by Josh Weidenfeller" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.joshweidenfeller.com/insights/billing-experience" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.joshweidenfeller.com/hubfs/site-art/v3/og/card-billing-experience-wide.jpg" alt="Billing Experience: The Last Stop to a Positive Patient Encounter, an article by Josh Weidenfeller" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;  
&lt;img src="https://track-na2.hubspot.com/__ptq.gif?a=247394059&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.joshweidenfeller.com%2Finsights%2Fbilling-experience&amp;amp;bu=https%253A%252F%252Fwww.joshweidenfeller.com%252Finsights&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Thu, 17 Sep 2026 22:43:44 GMT</pubDate>
      <guid>https://www.joshweidenfeller.com/insights/billing-experience</guid>
      <dc:date>2026-09-17T22:43:44Z</dc:date>
      <dc:creator>Josh Weidenfeller</dc:creator>
    </item>
    <item>
      <title>The Funnel Wars</title>
      <link>https://www.joshweidenfeller.com/insights/the-funnel-wars</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.joshweidenfeller.com/insights/the-funnel-wars" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.joshweidenfeller.com/hubfs/site-art/v3/og/card-the-funnel-wars-wide.jpg" alt="The Funnel Wars, an article by Josh Weidenfeller" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.joshweidenfeller.com/insights/the-funnel-wars" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.joshweidenfeller.com/hubfs/site-art/v3/og/card-the-funnel-wars-wide.jpg" alt="The Funnel Wars, an article by Josh Weidenfeller" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;  
&lt;img src="https://track-na2.hubspot.com/__ptq.gif?a=247394059&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.joshweidenfeller.com%2Finsights%2Fthe-funnel-wars&amp;amp;bu=https%253A%252F%252Fwww.joshweidenfeller.com%252Finsights&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Thu, 17 Sep 2026 22:43:43 GMT</pubDate>
      <guid>https://www.joshweidenfeller.com/insights/the-funnel-wars</guid>
      <dc:date>2026-09-17T22:43:43Z</dc:date>
      <dc:creator>Josh Weidenfeller</dc:creator>
    </item>
    <item>
      <title>Anova sets the new standard (LP Gas, November 2025) | Josh Weidenfeller</title>
      <link>https://www.joshweidenfeller.com/insights/anova-sets-the-new-standard</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.joshweidenfeller.com/insights/anova-sets-the-new-standard" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.joshweidenfeller.com/hubfs/portfolio/lp-gas-card-wide.jpg" alt="Trade press excerpt set in the site type: LP Gas Magazine, November 2025" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;A vendor showcase written and laid out for LP Gas magazine, November 2025.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.joshweidenfeller.com/insights/anova-sets-the-new-standard" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.joshweidenfeller.com/hubfs/portfolio/lp-gas-card-wide.jpg" alt="Trade press excerpt set in the site type: LP Gas Magazine, November 2025" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;A vendor showcase written and laid out for LP Gas magazine, November 2025.&lt;/p&gt;  
&lt;img src="https://track-na2.hubspot.com/__ptq.gif?a=247394059&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.joshweidenfeller.com%2Finsights%2Fanova-sets-the-new-standard&amp;amp;bu=https%253A%252F%252Fwww.joshweidenfeller.com%252Finsights&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Sat, 01 Nov 2025 12:00:00 GMT</pubDate>
      <guid>https://www.joshweidenfeller.com/insights/anova-sets-the-new-standard</guid>
      <dc:date>2025-11-01T12:00:00Z</dc:date>
      <dc:creator>Josh Weidenfeller</dc:creator>
    </item>
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