---
title: Blog | Josh Weidenfeller | Josh Weidenfeller
description: "I build demand generation for companies whose products are hard to sell: complex, RFP-driven, long sales cycles and buying committees. The work covers GTM strategy, revenue systems and pipeline reporting."
image: https://www.joshweidenfeller.com/hubfs/site-art/v3/og/og-blog.png
---

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[Josh Weidenfeller](https://www.joshweidenfeller.com/)

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Blog

# Published writing.

Healthcare marketing, patient experience and AI, written while I sold to health systems. Demand generation and RevOps pieces come next.

- ## [7 min read The problem with “more leads” Building demand generation for complex B2B sales cycles Most B2B companies do not have a lead-volume problem. They have a prioritization problem. “Generate more leads” is not a strategy. Read the piece](https://www.joshweidenfeller.com/insights/the-problem-with-more-leads)
- ## [4 min read AI in Healthcare Balancing Trust and Promise One in three consumers lack trust in AI’s ability to improve healthcare. Where the real use cases are, and how to introduce them without losing patient trust. Read the piece](https://www.joshweidenfeller.com/insights/ai-in-healthcare)
- ## [4 min read Billing Experience The Last Stop to a Positive Patient Encounter Billing is the last touchpoint of the patient journey. After a bad billing experience, only 18% of patients who had good care kept a positive view overall. Read the piece](https://www.joshweidenfeller.com/insights/billing-experience)
- ## [2 min read The Funnel Wars Retail health and big tech are entering primary care. Health systems that want patient loyalty will have to learn from the consumerism giants. Read the piece](https://www.joshweidenfeller.com/insights/the-funnel-wars)
- ## [2 min read Anova sets the new standard A vendor showcase on industrial remote monitoring, written and laid out by Josh Weidenfeller for the November 2025 issue of LP Gas magazine. Read the piece](https://www.joshweidenfeller.com/insights/anova-sets-the-new-standard)

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Teardowns, scoring models, data hygiene, and what AI is good for in a revenue team. Once a month, written by me.

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Josh Weidenfeller

Complex B2B Demand Generation — Strategy · Systems · Design

Omaha, NE · Remote or hybrid

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